Koppel Infor en dotdigital

A company that uses both Infor and Dotdigital could benefit from connecting the two systems so that data flows between them automatically. Without such a connection, staff may need to enter the same customer or marketing data into both systems, which increases the risk of errors and takes up valuable time. Over time, records could become inconsistent, with changes made in one system not reflected in the other. This could result in decisions being made based on outdated or incomplete information, such as marketing teams using old contact lists or sales teams missing recent customer interactions. If a connection were established, it could allow for the exchange of information such as customer profiles, contact details, marketing preferences, and campaign performance data. This could help both systems stay aligned, ensuring that marketing activities are informed by up-to-date business data and that customer responses are visible to relevant teams. The specific data that can be exchanged would depend on what each system makes available through its API and would need to be determined for each implementation.